Feminist geek rage time! I read (of all things!) an article on mobile games introducing more and more women into gaming on an Austrian website today and first was thrilled to spot an ad for Dragon Age 2 in it. It didn’t take me long to realize that the enthusiasm was misplaced. All this ad does is show stills of Isabela with those lines: “Wanna meet this woman?” – “Wanna get close to her?” – “Play the demo; she is waiting for you“.
See here (in German):
To me, it seems that whoever produced this text has formerly made a living in the porn/sex hotline business… There is NOTHING about the game in this ad, all it does is appeal to male fantasies. I can hear many of you saying “But she’s still dressed” or “I’ve seen more sexist ads for games”. Believe me, I am aware of that. But this is Dragon Age we’re talking about. Dragon Age: Origins was an RPG that appealed to many female players. It’s very inclusive – we’ve seen homo- and bisexual characters and romance options, we’ve seen topics of gender identity (Shale’s history) and of racial discrimination (elves, mages) and many other social issues. BioWare itself has a history of being the good guys, in my book especially regarding gender issues. It is known for high standards in dialogs and plot, not cheap thrills.
Of course, Origins had its saucy moments – but they were witty and cleverly written in comparison to this stupid ad – I really, really enjoyed them. One example is to follow shortly.
But first, a little bit on Isabela’s history and character. When the Warden meets her in Origins, she is in The Pearl, a brothel. But don’t jump to conclusions: she’s not employed there, she’s a customer. She’s a self-sufficient and quite quarrelsome pirate captain, capable of handling three (IIRC) men in a swordfight. She unlocks the Duelist specialization for your party. Depending on your gender (and maybe other factors, I haven’t tried it) you can have sex or even a three- or foursome with her.
If that’s not enough, here’s another example of dialog that shows how it’d be her to make Alistair or the Warden a pinup, not be turned into one herself:
- Isabela: “My dear, you wouldn’t consider…leaving Alistair with me, would you? Perhaps let me borrow him for a week every summer? I’m sure we could work out a deal.”
- Warden: “Would you lend me your ship?”
- Isabela: “Of course not! You would misuse the ship– Which, I suppose, is exactly what I would do with Alistair, though I suspect he would enjoy it while the ship wouldn’t.”
- Alistair: “Not that the idea of being borrowed isn’t terribly fascinating, but let’s not forget the darkspawn. There may not be a week every summer, or any summer.”
- Isabela: “Darkspawn! Is this the only thing men think about these days? What about the good old obsessions? Breasts, firm buttocks, wet frocks?”
- Alistair: “Hmm… wet frocks…”
As you can see, she not a prude, she’s a proud, witty, (sexually and otherwise) self-determined woman. She could really be a feminist role model in this fantasy setting. Instead they made her a fantasy model in a sexist setting. From being an active protagonist that holds great meaning for the game’s story, the ad turns her into a passive sex object. I hope that this gets corrected in the game itself… and until I can check that, I’m trying to convince myself that this ad was done by evil EA marketers, not BioWare.
[Edit] Thanks to @aeazel on Twitter, I have just read The Games We Play: The Whitewashing of Video Games on Bitch Magazine. It made me realize that, while Isabela is supposed to be a woman of color, she is pearly white in the above ad and other promotional material. The only thing I find funny about that is that you meet her in “The Pearl” – other than that all I have is disbelief and growing anger. BioWare, please cast Crushing Prison on your marketing people.